Online Press Kit
Our online press kit contains complete and up-to-date information about Hooked on
Baby: www.hookedonbaby.com. If you require additional information about us and our
online store or would like to arrange for interviews, please contact us.
Founded
Tommie Alexander founded Hooked on Baby in September of 2006 after having her first
child. Her daughter was 8 months old and had just enough hair to accessorize, but
Tommie was only able to find plain pink, yellow, and white hair bows. Determined for
more color and design, she sat down and made her own. Once her husband, Sagar,
saw her designs, he told her she had created something to behold and thus, Hooked
on Baby was born.
Products
Though Hooked on Baby started with hair bows, new products were born and launched
in early July, 2007. Now the store also offers diaper cakes, candles, gift baskets, bow
arrangements, picture frames, wall letters, and baby shower planning (for the Houston
area only). Everything offered is hand made, painted, or designed.
Top Five Most Visited Pages Since Site Creation:
1. Crystal Clear
2. Silly Quilly
3. Cute as a Button
4. Luscious Luminaries
5. Divine Diaper Cakes
Newsletter
Newsletters go out between the 1st and 10th of the month. Each issue provides
information about upcoming events and specials for the month. This month's issue
included a feature about a book we are creating with a collection of birth stories
contributed by mommies from all over.
Media Coverage for 2007
5 Minutes for Mom, "Hooked on Baby- Inside Scoop" April 2007
Texas Family Magazine, "Perfectly Matched", May/June 2007
Hooked on Baby's bows appear on Wild About Houston , May 2007
Parent Dish, "Hooked on Baby offers adorable, unique hair bows and gifts", Aug 7,
2007
Mom Reviews, "Hooked on Baby-Bows that stay put!", Sept 10, 2007
Southern Living Magazine, "Texas Roundup", November 2007
Charity
Hooked on Baby will donate 10% from each diaper cake to charity. Each year on our
anniversary, we will select a different charity organization to donate to for a year. We will
be accepting nominations throughout the year for the following anniversary. This year
we have chosen The National Center for Missing and Exploited Children*.
The Center is the brainchild of John Walsh, host of the television program America's
Most Wanted, whose son Adam was abducted and murdered at age 6. Founded nearly
20 years ago, the Center created the first nationwide missing-children
emergency-response system by coordinating the efforts of law enforcement agencies,
legislators, educators, and the public.
*83% Proceeds used directly for program, 4% fund-raising, 3% administration.
Media Contact for Hooked on Baby: Tommie Alexander, 281-467-2800,
tommiealexander@hookedonbaby.com
Samples sent to press/media contacts upon request.
Our online press kit contains complete and up-to-date information about Hooked on
Baby: www.hookedonbaby.com. If you require additional information about us and our
online store or would like to arrange for interviews, please contact us.
Founded
Tommie Alexander founded Hooked on Baby in September of 2006 after having her first
child. Her daughter was 8 months old and had just enough hair to accessorize, but
Tommie was only able to find plain pink, yellow, and white hair bows. Determined for
more color and design, she sat down and made her own. Once her husband, Sagar,
saw her designs, he told her she had created something to behold and thus, Hooked
on Baby was born.
Products
Though Hooked on Baby started with hair bows, new products were born and launched
in early July, 2007. Now the store also offers diaper cakes, candles, gift baskets, bow
arrangements, picture frames, wall letters, and baby shower planning (for the Houston
area only). Everything offered is hand made, painted, or designed.
Top Five Most Visited Pages Since Site Creation:
1. Crystal Clear
2. Silly Quilly
3. Cute as a Button
4. Luscious Luminaries
5. Divine Diaper Cakes
Newsletter
Newsletters go out between the 1st and 10th of the month. Each issue provides
information about upcoming events and specials for the month. This month's issue
included a feature about a book we are creating with a collection of birth stories
contributed by mommies from all over.
Media Coverage for 2007
5 Minutes for Mom, "Hooked on Baby- Inside Scoop" April 2007
Texas Family Magazine, "Perfectly Matched", May/June 2007
Hooked on Baby's bows appear on Wild About Houston , May 2007
Parent Dish, "Hooked on Baby offers adorable, unique hair bows and gifts", Aug 7,
2007
Mom Reviews, "Hooked on Baby-Bows that stay put!", Sept 10, 2007
Southern Living Magazine, "Texas Roundup", November 2007
Charity
Hooked on Baby will donate 10% from each diaper cake to charity. Each year on our
anniversary, we will select a different charity organization to donate to for a year. We will
be accepting nominations throughout the year for the following anniversary. This year
we have chosen The National Center for Missing and Exploited Children*.
The Center is the brainchild of John Walsh, host of the television program America's
Most Wanted, whose son Adam was abducted and murdered at age 6. Founded nearly
20 years ago, the Center created the first nationwide missing-children
emergency-response system by coordinating the efforts of law enforcement agencies,
legislators, educators, and the public.
*83% Proceeds used directly for program, 4% fund-raising, 3% administration.
Media Contact for Hooked on Baby: Tommie Alexander, 281-467-2800,
tommiealexander@hookedonbaby.com
Samples sent to press/media contacts upon request.
Press Kit
 |  |  |
 |  |  |  |  |  |
| Wall Letters |
| Mommy Baskets |
| Wall Letters |
| Budding Bow Boxes |
| Luscious Luminaries |
| Divine Diaper Cakes |
| Framed |
| Cute as a Button |
| Crystal Clear |
| Flower Power |
| Silly Quilly |
| Holiday |
| Specialty |
| Holiday |
| Hurray for Clay |